About
Hay.chat is an AI customer service platform for e-commerce and SaaS teams. It picks up the repetitive tickets that eat up your support queue, things like order tracking, refund requests, and account updates, and resolves them without human involvement. Anything complex or flagged as VIP gets routed straight to your team with full context attached. It's built on the Model Context Protocol (MCP), which keeps the reasoning layer separate from action execution. When the AI decides something needs to happen in Shopify, WooCommerce, Zendesk, HubSpot, or Stripe, a validation layer checks the decision before it goes through. Destructive operations get two-stage confidence scoring. You configure playbooks in plain language. No visual flow builders, no code. You decide what gets resolved automatically, what gets escalated, and how. Full source code is available for audit under the Hay Community Licence v1.0. That's source-available, not OSI-approved open source, so we're being upfront about it. EU-hosted managed service on DigitalOcean (Ireland and Amsterdam regions). Self-hosted deployment is also an option. AI resolutions are bundled into flat monthly tiers instead of billed per resolution. Covers WhatsApp, Instagram, web chat, and email. Multilingual. From €50/month. 30-day free trial, no credit card.