Tool dossier

IMPOSSIBREW

Next generation alcohol free beer enhanced with functional ingredients for relaxation without booze.

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Positioning

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About

The Enhanced Lager‚ featuring less than 0.5% ABV‚ delivers a crisp‚ citrus-infused taste with floral and subtle toffee notes‚ and is gluten-free with only 17 calories per 100ml. Our commitment to transparent storytelling‚ premium quality‚ and community-driven engagement has cultivated a loyal and growing customer base. Our Enhanced Hazy Pale‚ also containing less than 0.5% ABV‚ offers a refreshingly smooth experience with only 6 calories per 100ml. With over 30 million organic views on TikTok and standout appearances including Dragons' Den‚ IMPOSSIBREW® has become a favourite among digital-first millennials‚ health-conscious consumers‚ and premium buyers. At IMPOSSIBREW®‚ we believe social drinking should enhance your life‚ not compromise your health. Supported by 52 rigorous‚ peer-reviewed clinical studies‚ 71% of users report noticeable relaxation effects‚ making IMPOSSIBREW® a trusted choice for health-conscious drinkers.

Evidence

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